<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>http://shelleycheung.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-11-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/bcc259a1-8714-40f9-ba00-e54b6add598d/Screen+Shot+2025-03-07+at+3.42.50+PM.png</image:loc>
      <image:title>WORK - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/f2d3ebee-3717-45e1-8d39-8ff2af5f3a00/Screenshot+2025-03-04+at+3.55.42%E2%80%AFPM.png</image:loc>
      <image:title>WORK - lululemon @ The Phoenix Open 2024</image:title>
      <image:caption>(an activation that went viral)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/5a07643d-6fd3-4a2a-ab31-6c3db33303c4/paul+tsui.jpg</image:loc>
      <image:title>WORK - Song #1</image:title>
      <image:caption>Paula Tsui: 顺流逆流 “Going With and Against the Flow” (1985)  I wonder if there is an end in sight  I only know that the past will not return. Tears accompany every dream, Unknowingly, unconsciously, each one has slipped away Unintentionally, I’ve spent so many years in this cycle. Going with and against the flow Every cold shoulder and every friendly laugh, I’ve bore in silence Once upon a time, I accepted every difficulty. And no matter how bitter, I never gave up Now, I don’t care about perfectionism. I just follow my heart I don’t believe I can have what I want without sacrifice I just believe that I need to depend on myself to get what I want Every drop of sweat in exchange for every achievement Success or failure, I get through it all</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/e29eb0d6-8a25-4377-979d-e6422634c7cd/JACKY.jpg</image:loc>
      <image:title>WORK - SONG #3</image:title>
      <image:caption>Jacky Cheung: 來來回回 “You Come and Go” (1994)  We get together, we break up, and still I'll always be fond of you The moon and breeze always give me hope; even apart, we're still together. I wait and I hope, like the early spring weather. Whether the sky is blue or gray, whether rainy or foggy, my heart still feels for you  You come and go but I still remember when I used to be with you. I drift and sink and reminisce, like an old movie. I hesitate and ponder over your letter, with its lipstick kiss. It turns out that long ago, for my sake, you wouldn't say "I love you" much, and you'd get upset. If I had known, if only I had known that just a few "I love yous" would not have led to us parting, That day, I would have said a thousand times over, I'll love you all my life. Today, allow me today, to make amends for not loving you enough, without limit;</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/c5ba5b18-4ac8-4ff0-b0c8-fdca9fcebf8f/frances+yip.jpg</image:loc>
      <image:title>WORK - Song #2</image:title>
      <image:caption>Frances Yip: 上海灘 “Shanghai Beach” (1980) Rushing waves, flowing waves, A torrential river stretching for thousands of miles, flowing ceaselessly Washes away the world Strong currents mixing together Is it happiness or is it sorrow? It’s hard to tell the difference between sadness and suffering in the tides. Success and defeat are difficult to see in the waves Do I love you or hate you? I’m asking if you know Like a great river, once it flows, it will not return. It flows by many bays, flow by many beaches Still cannot cease this fray Happiness and sorrow, I can’t distinguish between the two Still hoping to overcome these waves, My heart has had enough of these ups and downs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1482535491478-9V65FQ31X8RAKM2ZXG72/image-asset.jpeg</image:loc>
      <image:title>WORK - She Is Syria Teaser 2016</image:title>
      <image:caption>Role: Director/Executive Producer   </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1507649713332-1AFK8047F702OQEPP5NI/Screen+Shot+2017-10-10+at+11.30.23+AM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540326299328-SI2Z8NK86S7Y8H49784P/Screen+Shot+2018-10-23+at+4.15.20+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540326062427-9FQ0MLI4JPGAV4J2ZOY4/Screen+Shot+2018-10-23+at+4.20.30+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540326403806-KU5GUCDJ41IJ1VAOCAS1/A014_C008_0615Z9.0028686.jpg</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540326530684-KJ544X31YJTHJX3FDHBE/Screen+Shot+2018-10-23+at+4.28.10+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540326804427-HEGN2Q7JORGESQAWX4FD/Screen+Shot+2018-10-23+at+4.32.58+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540326951466-XU7ZAYK9EINYJ4PX5CVN/Screen+Shot+2018-10-23+at+4.35.31+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540327061988-ECW0XAT6AH9NLSRFJP9T/Screen+Shot+2018-10-23+at+4.37.14+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1540327172886-0FYPZ3WN1RCDCZCF9LSK/Screen+Shot+2018-10-23+at+4.39.08+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1551210751619-KOVZ9DOZ8J110IV06BH4/Screen+Shot+2019-02-26+at+2.48.54+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1569612492473-NMEPHXOOIUWK0KI8ZACM/Screen+Shot+2019-09-27+at+3.27.32+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684173970365-47YO33WGHQJ9AR21QHVP/Screen+Shot+2023-05-15+at+1.23.53+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684174082871-J3GQBGDEIHYW45QQEFN1/Screen+Shot+2023-05-15+at+2.07.43+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684174185218-VWRBP3HD8MW48VYTNBX8/Screen+Shot+2023-05-15+at+2.09.05+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684174459201-G94DZZ4XJZR9TJPU6GG4/Screen+Shot+2023-05-15+at+2.14.04+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684261099759-MGK1BKK48FCUZGCVBT2P/image-asset.jpeg</image:loc>
      <image:title>WORK - Laying the Last Track Teaser</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684266543084-1DTB036AMLKG6C0YOBEH/image-asset.jpeg</image:loc>
      <image:title>WORK - ULTA 21 Days of Beauty Spring 2021 :15</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684267347799-R0P9DBZ5ADEJUM1R55G9/Screen%2BShot%2B2023-05-16%2Bat%2B3.24.08%2BPM.jpg</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1741033136122-TMKFX1YXI3K05WKP66WU/image-asset.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684789327490-GREQIHPD5XARE9GF0GOU/image-asset.jpeg</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Director: Aimee Hoffman Executive Producer: Micah Ross DP: Evan B Trout Production Designer: Luiza Rosa Stylist: Anna Brown HMU: Michele Wilderman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684260991524-YB0B0EVZ0EPTGAQ9GV7V/image-asset.png</image:loc>
      <image:title>WORK - Microsoft | Teams Campaign : Hasbro</image:title>
      <image:caption>Director: Anne Paas Line Producer: Amalia Bradstreet Post: Craft WW</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1684173314372-2PSQWVEPMMSG6PVEK9LA/image-asset.png</image:loc>
      <image:title>WORK - Facebook, Friendsversary</image:title>
      <image:caption>SpecialGuest ECD: Aaron Duffy CD: Edward Choi EP: George Roca 1stAveMachine Director: Karim Zariffa</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1741209699984-7SMXVV1Z6XJ3R5U6IB0J/image-asset.png</image:loc>
      <image:title>WORK</image:title>
      <image:caption>Production Company: KUAMP Inc Director/EP: Antonio “Tronic” McDonald DP: Alex Gallitano Production Design: Tori Lancaster HMU: Cari Duprey Wardrobe Stylist: Niki Hall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1741210431053-6IA3BYQY0WYOBCDAVH3F/image-asset.png</image:loc>
      <image:title>WORK - Will We Survive Mars? - Glad You Asked S1</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1741236304050-0AVH2E5VZS490E351CLN/Screenshot+2025-03-05+at+11.13.01%E2%80%AFPM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1741380368170-BIREZAK4TJC0P2IEO5DY/Screen+Shot+2025-03-07+at+3.41.03+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1743779776956-8MJKNKCJGRUHZ54D1EH7/image-asset.jpeg</image:loc>
      <image:title>WORK - Acts Like Prada: Carey Mulligan Stars in Prada's SS25 Campaign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441322314768-R3ZFUEBFETZ4TFS2V3V8/Screen+Shot+2015-09-03+at+7.15.10+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441325667636-YZT1VSPWYNE9VWBDAK27/Screen+Shot+2015-09-03+at+8.13.52+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441331729545-M471WIVXBR2AK2EPL4XT/Screen+Shot+2015-09-03+at+9.54.54+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441335172724-PUBA0FKK71T9SNDD9XKL/Screen+Shot+2015-09-03+at+10.51.31+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441335385860-OLGCZ319JP2S59XQKWTM/Screen+Shot+2015-09-03+at+10.56.07+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441336457652-27QYIZ0NRF8KW8RZJYYS/Screen+Shot+2015-09-03+at+11.13.59+PM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1441342711415-IUXVGUNUHLEUG8C0BZK5/Screen+Shot+2015-09-04+at+12.58.11+AM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52fbff10e4b0a0ce2c9403e3/1446180314631-MSC4BPVY754KR2KV77QF/Screen+Shot+2015-10-30+at+12.44.44+AM.png</image:loc>
      <image:title>WORK</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://shelleycheung.com/resume</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-12</lastmod>
  </url>
</urlset>

